Assault of the Commercials

Well September is upon us. The kids are in school. A few stray leaves have fallen. Halloween items have hit the store shelves hard. We wake to an occasional cool morning. And the dreaded endless stream of toy commercials have begun. We have just hit the halfway mark of September and I have heard see that, look at this, I need that, put that on my Christmas list, Santa is bringing me that, countless times already. Do I really have another 3 plus months to listen to this? The answer is yes, and it will only get worse. The requests will come faster and furiouslier. Is that even a word? Probably not but it works for me.

It may be because I am older, or because I am more cynical, or maybe even a bit myopic but the toys seem so oh I don't know dumbed down. Dolls that swim. Dogs that grow. When I was a kid we used our ::::gasp:::: you better sit down for this, imagination. I am all for technology allowing us to do most things, heck I don't know what I would do without my remote control or DVD player, my Ipod, oh the list goes on and on, but what I am even more for is toys that allow for fostering a child's imagination. Allowing a child's imagination to run wild. Kids want this believe it or not, why do you think they would most times rather play with the box a toy came in rather than the toy itself? Because that box has more possibilities than the toy, silly. That box can be ANYTHING they imagine it to be.

Anyway I am getting away from myself here. My original point was, I understand big business must assault us with their commercials, it's what brings in the almighty dollar. But do they have to do it so darn soon? My kids literally started school a week ago and instead of concentrating on what is important right now, even thinking Halloween costumes maybe, they are thinking Christmas lists. Slow down! That's all I ask. Slow down!